The goal of Lunch It, Punch It is to pack ten lunches before eating lunch out.

Packing a lunch sounds simple, but many tell me it is un-inspiring or difficult to do for a week at time.

People love having a loyalty card for their local coffee shop or eatery, now those who choose to pack their lunch for health or cost-saving reasons have a loyalty card, too.

What began as a fun challenge among friends turned into a website to be shared with others who enjoy achieving goals. You’ve always got a friend at Lunch It Punch It cheering you on, but I encourage you to recruit a friend to make it a little more fun. Print the official Lunch It, Punch It cards and track your progress at home (or in the office).

Remember there are no hard and fast rules, only ones the work for you whether you are packing your lunch at work or home.

Keep following this blog and join the conversations on Twitter and Facebook.

Bloggers, let your friends know you are going to Pack a Lunch to Punch a Goal by visit the Flair page to grab the code for button to display on your site.

Leave a Comment

{ 17 comments… read them below or add one }

Emmy January 4, 2011 at 9:36 am

What a great idea :) I am still amazed at my co-workers who go out to eat almost everyday. They also walk to the gas station and buy pop and snacks. I saw their vitamin water in the fridge one day. It said $1.79 on it!


Bretanik August 25, 2012 at 1:18 pm

3 little mini-quiches would not be eoungh for my 9-year old, though they would be a great novelty. I might try a personal-sized quiche though thanks for the idea. I made quinoa banana-berry muffins and gave her two of those with cheese slices for the first day of school. She has never ever eaten sandwiches. Also did the flourless quinoa chocolate cake but mixed in a cup of zucchini for extra moistness/nutrients & fibre and that was a hit the kids got a slice of that in their lunches today too.


udandi January 4, 2011 at 10:18 am

I know what you mean, Emmy, the library has public soda and snack machines. Snacks are $0.75-$1 and soda is $1.25. Expensive, high-processed foods. Of course, if it served apples and carrots, the few who eat those foods wouldn’t justify that cost either and it would spoil :)


tela January 4, 2011 at 1:13 pm

I love this idea. I’m totally going to do it.

So… question though. Why do leftovers from restaurants not count?


Andi January 4, 2011 at 8:06 pm

Lin decided that was a rule and she’ll have to weigh in why (I secretly think she wishes she wasn’t so harsh-ha!).

Truth is we’re not the lunch-packing police and there are times you have delicious restuarant leftovers you’re excited to have for lunch, so do what makes you a lunch-packing superstar. We’re happy to have you join us!


Lin January 4, 2011 at 8:24 pm

Yeah, sometimes I could kick myself for that rule. I felt like I was eating out in a round about way…but there are no hard and fast rules for packing. (It doesn’t always work for me either)Pack what you look forward to eating because that’s what will keep you packing.


Amy in OHio January 4, 2011 at 9:07 pm

I was wondering the same thing, glad Tela asked. Pack what you look forward to eating – that should be a bumper sticker!

So many times I’ll bring my so-so lunch and barely a hint from a co-worker and I bag that brown bag! Oh the dishes I’ve left in the company fridge to wilt and die and become a science experiment!

I know if I just put a little thought into it, I’d do ok because when I’m excited about my packed lunch, I don’t think twice about saying no to an out to eat invite.


tela January 5, 2011 at 12:13 pm

I almost bailed today–the kiddo was being obstinate, I was running late, but I thought of you guys, and I stuck to my guns!

I don’t know if I’ll always do the 10 in a row game, just because there are times to catch up with friends who happen to be downtown and oftentimes they provide catered lunch to us here at work, but I am going to try to pack more often than not.


Andi January 5, 2011 at 2:24 pm

Amy, maybe we’ll make you a button for your blog 😉

Way to go, Tela, love hearing we were part of your busy morning routine!

We understand ten in a row isn’t always possible, but you’ve got the spirit of packing more often not.

Punch it!


Rachel January 18, 2011 at 8:28 am

OK so this is pretty freakin fantastic. And Amy thank you for making me realize I am not the only one! I’m pretty sure this is still one old funky container in the very back of the fridge that might be mine at work… Altho I’m not sure how healthy this will be if I keep bringing the leftovers the boy cooks with the amount of butter and wine and what not he cooks with lol.

But yay for support systems!! :)


Megan @CatlongSighs January 31, 2011 at 4:50 pm

Was feeling inspired tonight so made sushi for tomorrow’s lunch! I almost never eat out as have a fear of the bad sandwiches that are sold in my office.


FM February 1, 2011 at 9:12 am

The pics of your lunch on Catlong Sighs look delish! I am going to guess that anyone eating the office sandwiches are going to wish they had your lunch!


stacy rockwood April 5, 2011 at 1:27 am

Hi again,
I would like to add your button to my website…but first I was curious if your Lunch It Punch It for health and wealth also could encourage ‘waste free lunches’? Like the bamboo To-Go-Ware (

And their tins or get the small Pyrex containers, Klean Kanteen reusable water bottles (, my reusable Eco-Napkins, etc. Then – with the 9 packed lunches there are not 9 plastic zip-lock bags being thrown away. Just wondering if this component (the eco-green reduce, reuse recycle) is encouraged with the rest of the goal?


Andi April 6, 2011 at 5:58 am

Thanks for your enthusiasm for our website.

The goal is to pack ten lunches and then eat out. We’ve been lunch packers for years so this is a relatively easy idea to implement. For some of our Lunch It friends this is a whole new way of thinking about lunch. Some don’t own lunch bags or are content to reuse a grocery sack. We don’t want to put too many restrictions on what or how one packs because it could be discouraging.

We believe people will find their way to products that make packing their lunch work best for them.


stacy rockwood April 6, 2011 at 5:55 pm

Oh I see. Thanks so much for your reply :-)
I didn’t mean to add the ‘eco / reusable’ terms to your website as a requirement for people’s packed lunches….I meant it could be worded as a simple suggestion – not a requirement. But just added in somewhere as a supportive idea.

Sometimes people have habits and routines because they have not seen a suggestion otherwise or been made aware of alternative options (like SnackTaxi vs Zip-Lock bags). Even though we are very conscious of our eco-footprint and consumption/waste – we are always learning of new ways due to the suggestions of others.

It also grabs the attention of an enormous consumer base for you that otherwise might go unnoticed. If a person is healthy and wealthy already, they see no point in Lunch It Punch It. If a person is healthy, wealthy and throwing away plastic bags, plastic forks, styrofoam cups, etc on a daily basis – this new challenge includes them in your program because it touches on their need. They know they are wasteful – and this helps to give them a way to change that pattern.

I live near La Jolla in Del Mar, San Diego. A large portion of the consumer base here would love the challenge of learning ways to waste less / be more eco-friendly and would have fun with your program!! :-) It is just that the more healthy / more wealthy part doesn’t fit their need at all. It goes ignored and shrugged off (unfortunately).

I was just trying to add in the interests of a new consumer base to your program :-) Those who love to see the ‘eco’ part added into any challenge / concept – even as just a slight little suggested option.

I am sure there are plenty of folks who follow you that are already on the reduced eco-footprint track…but many are not and it is not even on their radar yet. I was trying to say that it simply helps people who like to follow brilliant ladies such as yourselves feel encouraged towards good new ideas / practices. Smiles ~ Stacy


Margaret August 24, 2012 at 10:51 am

What a great idea! It’s helping me break my deli habit. I’ve also started a separate punch card to break my coffee shop habit.


Susan August 25, 2012 at 1:50 pm

Since we homeschool, we don’t pack a lunch, but those are too cute! And if Kiddo got a bump or sohteming and needed ice, those would be the perfect size to fit in a sock to put on the wound. I love that area of Target! : )


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